From Stretched to Strengthened: Insights from the IBM Global CMO Study
The expectations of customers are soaring. And they can make or break brands overnight. Learn from 1,700 CMOs what you need to know to thrive in this era of continuous change.
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IBM CMO Study
Managing Marketing Change & Complexity – Successful New Strategies for CMOs.
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MTECH 2011 – Defining the Frontier of Marketing Technology
Is marketing technology finally delivering on its promise to reach the right customer, with the right message, at the right time? How will it transform and evolve in the coming months and years? Is technology at odds with creativity and the "softer" sides of marketing, or can the two work together?
Discover the Edge of Enterprise Marketing Technology Today from 60 Leaders – in 60 minutes from this virtual on demand conference.
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Today’s CMO: Innovative or Following – Survey
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
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Forbes Report: Bringing Foresight to Marketing
More pressure, more data, more channels. Can marketers keep up with customers? Read this report, based on a new study by Forbes for IBM Coremetrics, to learn from the successes – and failures – of over 300 marketing executives in the US & UK.
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The CMO Site
Where the Marketing Elite Meet
The CMO Site is an executive social network that provides CMOs and other marketing executives from the world’s leading organizations with a real-time, online venue where they can convene to discuss how they’re delivering on the most critical marketing priorities of the day, 365 days a year.
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An Introduction to Interactive Marketing
How can you bring Interactive Marketing to life? How can you better engage your customers and prospects? Watch this video and learn about the changing marketing landscape and how interactive marketing can enable you to create meaningful and personal conversations with your audience.
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Bringing Science to the Art of Marketing
Marketing technology has reached a new level of maturity – arming you with the tools and information to meet the needs of the most savvy consumers. Find out what it can do for you. Watch this video to find out how CMOs are changing their game
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The Emerging Role of the CMO: The Age of the Empowered Consumer
Did you know that in the next 18 months, most of the traffic online will be coming from mobile devices, such as tablets and smart phones?
Listen to this video and hear Yuchun Lee, VP of Enterprise Marketing Management Group, IBM, discuss the three dimensions of complexity companies will have to manage when communicating with their customers as they shift power and control to the consumer.
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The Emerging Role of the CMO: The Changing Role of the CMO
The responsibility of marketing has changed, marketing has 2 key responsibilities, demand generation and being the steward of the brand. Hear Yuchun Lee’s perspective on these two areas of responsibility and how they have evolved.
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The Emerging Role of the CMO: How IBM is Helping CMOs Address this New Era
Listen to this video and hear Yuchun Lee discuss the new era of marketing and the investment IBM plans to make.
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