Interactive
Marketing
Cross-channel
Marketing
Email
Marketing
Personalization
Digital
Marketing
Social Media
Mobile
Marketing

Interactive Marketing Resource Center

Welcome

Relevant, highly personalized, cross-channel marketing campaigns – that’s what Interactive Marketing is all about

The road to Interactive Marketing can be challenging to navigate. Although there is no single roadmap to get there, the destination is clear: engaging, personal marketing, driven by customer behavior that builds lifetime relationships, improves your marketing results, and reduces costs.

Explore the Interactive Marketing Resource Center for expert advice to help you move along your path to Interactive Marketing success.

Interactive Marketing

Engage your audience in cross-channel dialogues that build on past and current behavior

Learn how the right interactive marketing solution can help you engage each customer in an engaging, interactive dialogue that:

Builds on past behavior
Adapts based on current behavior, context, and each customer's reaction to each new message
Consistently delivers the most compelling message to each customer, in the best inbound or outbound channel, at the perfect moment

Learn more about Interactive Marketing and how you can engage your audience in cross-channel dialogues that improve efficiency and measurability of your marketing activities.

Cross-channel Marketing

Make the move to cross-channel customer communications

In many enterprises, marketing is a multi-channel effort that includes a wide range of touch points – from websites and email promotions to traditional print advertising, postal mail, broadcast, plus direct sales by phone and in-person sales teams.

Access these cross-channel resources and we’ll take you from the confusion of multi-channel marketing to the clarity of true cross-channel communications.

Personalization

Increase the value of every inbound customer interaction

When a customer engages with your website, you have a golden opportunity to begin, or continue a marketing dialogue that delivers long-term value. Whether your shop is real, virtual or a combination of the two, the more complete your customer vision, the greater the value you can provide – and the greater value they’ll deliver to your bottom line.

Learn more about website personalization and the 4 Keys to Personalizing the Web Experience!

Email Marketing

Make targeted email and mobile messages part of your interactive marketing strategy

Marketers rely on email more than any other communication channels. But managing it is difficult. Few organizations have the resources to build the infrastructure and the expertise required to send messages and ensure they make it to customers’ inboxes.

Access the email marketing resources and see how you can create highly targeted and personalized email and mobile campaigns as part of your cross-channel marketing strategy.

Digital Marketing

Unlock the power of the digital lifecycle

Motivate your customers to progress to the next level. Look beyond a single visit view to power customers through the funnel faster – and turn them into fans and followers.

They came, they saw, they left. Deliver top-of-mind content to keep bringing them back. There’s one surefire way to get those abandoners back – with expert retargeting techniques.

The last click doesn’t deserve all the credit. When you pull the plug on the wrong advertising campaign, revenue can go down the drain. To allocate budget effectively, you need to understand acquisition and influence as well as conversion.

Web analytics alone isn’t enough – stop staring at that dashboard. As market leaders know by now, increasing ROI requires more than just big spreadsheets and pretty charts.

Social Media

Measure social media ROI

Measure social media alongside other marketing channels to understand performance – and allocate resources effectively.

Mobile Marketing

Treat mobile marketing as another channel

Mobile marketing was once uncommon. Now, it's becoming more and more the norm. Find out how to measure mobile and really take advantage of this channel.

From Stretched to Strengthened: Insights from the IBM Global CMO Study

The expectations of customers are soaring. And they can make or break brands overnight. Learn from 1,700 CMOs what you need to know to thrive in this era of continuous change. Read the Report >

What’s the best way to increase marketing productivity?

Take our quick poll and view instant results.

Take the POLL