Interactive Marketing Resource Center

Digital Marketing

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Automating Insights to Increase Relevancy, Loyalty, and Conversions Online – Web Analytics Demystified

Data mining is valuable but labour-intensive. That's why automation, where insights are automatically surfaced, is the key to success. Learn how to automate – and optimize – every campaign.

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  • Digital Marketing Optimization Suite – Bringing Science to the Art of Digital Marketing

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  • Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

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  • Appropriate Attribution – Addressing the Dramatic Inaccuracies Associated with Last-Based Campaign Attribution in Digital Analytics – Web Analytics Demystified

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  • Dashboards Are Not a Strategy – How to Focus Your Analysis Efforts to Create a True Competitive Advantage in the Digital Age – Web Analytics Demystified

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  • Lifecycle Analytics – Perfecting the Science of the Customer Journey

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  • Retargeting Browsers and Abandoners – Using Targeted Display Ads and Personalised Email to Increase Relevance, Reach and ROI

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  • The Essential Guide to Web Analytics Vendor Selection

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