Interactive Marketing Resource Center

Digital Marketing

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Advanced Attribution for Optimized Advertising – Web Analytics Demystified

Join the experts from Web Analytics Demystified and IBM to discover the importance of attribution to truly understand the influence of each marketing step on your customers-from first exposure, through every click, to final conversion.

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  • Digital Marketing Optimization Suite – Bringing Science to the Art of Digital Marketing

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  • Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

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  • Appropriate Attribution – Addressing the Dramatic Inaccuracies Associated with Last-Based Campaign Attribution in Digital Analytics – Web Analytics Demystified

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  • Dashboards Are Not a Strategy – How to Focus Your Analysis Efforts to Create a True Competitive Advantage in the Digital Age – Web Analytics Demystified

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  • Lifecycle Analytics – Perfecting the Science of the Customer Journey

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  • Retargeting Browsers and Abandoners – Using Targeted Display Ads and Personalised Email to Increase Relevance, Reach and ROI

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  • The Essential Guide to Web Analytics Vendor Selection

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