Interactive Marketing Resource Center

Digital Marketing

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The Forrester Wave™: Web Analytics, Q4 2011

The news is out – IBM has ranked a leader overall in The Forrester Wave™: Web Analytics, Q4 2011, with the highest scores in corporate strategy and application usability and administration.

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Digital Marketing Optimization – The Voice of Strategy Videos

  • Digital Marketing Optimization Suite – Bringing Science to the Art of Digital Marketing

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  • Increasing Relevancy, Loyalty and Conversions Online with Lifetime Individual Visitor Experience (LIVE) Profiles

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  • Appropriate Attribution – Addressing the Dramatic Inaccuracies Associated with Last-Based Campaign Attribution in Digital Analytics – Web Analytics Demystified

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  • Dashboards Are Not a Strategy – How to Focus Your Analysis Efforts to Create a True Competitive Advantage in the Digital Age – Web Analytics Demystified

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  • Lifecycle Analytics – Perfecting the Science of the Customer Journey

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  • Retargeting Browsers and Abandoners – Using Targeted Display Ads and Personalised Email to Increase Relevance, Reach and ROI

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  • The Essential Guide to Web Analytics Vendor Selection

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